1.If you are sure you are right, you need not worry what the world thinks.
If you are ever to achieve noteworthy success in your life, you must be willing to stand apart from the crowd. Success is something that is achieved by the minority, not the majority, of people. You will also discover as you climb the ladder of success that there are many who, out of jealousy or envy, will belittle your achievements. Nevertheless, if you have the courage of your convictions, nothing can deter you from your course. You develop confidence in your beliefs by doing your own thinking and by constantly testing and revising your knowledge. Use W. Clement Stone’s R2A2 Principle to Recognize and Relate, Assimilate and Apply information from any field to help solve your problems and direct your thinking.
2.Friendly cooperation will get you far more than unfriendly agitation in any market.
When you treat your competitors with the courtesy and respect you would like, most will respond in kind, and the result is a stable, productive, profitable industry. On the other hand, an industry or market that is composed of vicious, unethical competitors will soon destroy itself. When you are asked how your products and services compare with those of your competitors, speak respectfully and politely about your rivals, but use the question to shift the discussion to your company and your products. Acknowledge others’ good points, and then move on. If you complain too much about the competition, prospective customers may wonder what they are missing and refuse to buy until they have compared your products and services with those of others.
3.Knowledge
The accumulation of great fortunes calls for power and power is acquired through highly organized and intelligently directed specialized knowledge, but that knowledge does not necessarily have to be in the possession of the man who accumulates the fortune.
4.Nature yields her most profound secrets to those who are determined to uncover them.
The field of science is perhaps the best illustration of how success always seems to come to those who apply the principle of accurate thinking in a persistent, determined effort. America’s great inventor Thomas A. Edison is said to have failed 10,000 times in his attempt to develop a workable electric light bulb. He learned from each failure and refused to quit until he succeeded. Breakthroughs occur every day because a determined person continues to search for solutions to complex problems long after everyone else has given up and gone home. You may not invent the light bulb or the next supercomputer, but you can find creative solutions to old problems if you apply the proven principles of success consistently and persistently.